Meet the team behind BikesEtc magazine

Say hello to the people who put together Britain’s most exciting new cycling title...

Nick Soldinger

Nick Soldinger

Editor

Nick is award-winning journalist whose work has taken him from Oldham to Afghanistan. He has written extensively about health and fitness and spends as much time in the gym or out on the road as he does checking the backs of packets in supermarkets. For food ingredients lists, OK? Not bar codes. He may be sad, but not that sad.

David Kenning

David Kenning

Deputy Editor

Brompton commuter by day, intrepid audaxer by night (and day and then night again), the number of hours David spends in the saddle would make most people weep. On the plus side it does mean that products for BikesEtc do get a thorough testing.

Andrew Sumner

Andrew Sumner

Art Director

When it comes to cycling, Andrew is all about the design. A bike’s geometry’s been known to move him to tears while the cut of a Rapha jersey can cause him to come over all peculiar. With such beauty to inspire him, it’s no wonder Andrew creates some of the most stunningly put-together pages in the business. And before you ask, no he didn’t write this.

Joseph Delves

Joseph Delves

Staff Writer

Caught between the aspiration to be fast and a natural inclination towards slothfulness, Joseph spends the working day dosing himself with enough caffeine to power the occasional post work time-trial or cross race. Continually in the frame for having plastered the test fleet in mud, he’s a firm believer that the ride doesn’t have to end where the tarmac runs out.

Sean Igoe

Sean Igoe

Advertising Sales Director

Sean is responsible for building strong partnerships and relationships with the UK cycling market. His moto when it comes to road cycling is "Looking Pro, riding slow".

Jake Adams

Jake Adams

Senior Sales Executive

Having been on the BikesEtc team since day one, Jake is more than happy to chat to anyone wanting more info on the magazine. Feel free to get in touch! With a big passion for the bike industry and cycling as a whole, Jake enjoys road riding and making sure that his chain is squeaky clean!

Daniel Wallace

Daniel Wallace

Sales Executive

Dan has been riding since 2010 and got the taste for road cycling on an old aluminium 7 seven-speed during his first forays into the Surrey Hills. Joining his local club, entering his first sportive and dipping his toe in the world of Cat 4 racing has seen Dan’s enthusiasm grow further. In the last couple of seasons his focus has moved onto riding The Monuments and experiencing the high mountains, all whilst consuming large amounts of coffee and cake!

Adrian Hogan

Adrian Hogan

Account Director

Former BMXer and in-house Yorkshire man, Adrian works on our commercial team and helps looks after partnerships with some of the best cycling brands and retailers. Most weekends he can be found cycling in the country lanes of Essex.

Samantha Pashley

Samantha Pashley

Lifestyle Marketing Manager

Sam is the northern powerhouse that ensures our valued subscribers are well looked after by regularly sharing exclusive deals, offers and benefits to our growing community of bike enthusiasts. She loves our subscribers more than chocolate and gin ...if that's possible.

Got a burning question for the team? Find out how to get in touch on our contact page.